Strategic Alliance: Blue Herron with Fairly

Blue Herron Properties and Fairly Announce Strategic Partnership to Elevate Vacation Rental Performance Across the Delmarva Coast

REHOBOTH BEACH, DE — May 27, 2025 — Blue Herron Properties, the leading full-service vacation rental management firm on the Delmarva Peninsula, today announced a strategic partnership with Fairly, an innovative provider of property accounting and automation technology.

This collaboration brings together two high-performing teams: Blue Herron, known for hands-on hospitality and regional savvy, and Fairly, a nationally recognized platform offering automated financial infrastructure for property managers. Together, they’re setting a new standard for short-term rental success in Delaware and Maryland’s coastal markets.

“This is a pivotal step in our mission to deliver both exceptional service and unmatched operational clarity,” said Emily Wharton, Director of Strategy at Blue Herron Properties. “Our partnership with Fairly empowers owners with real-time financial insights while allowing our team to focus even more on the guest experience. It’s a full-circle win for everyone involved.”

A Full-Stack Advantage for the Coastal Market

From Rehoboth to Ocean City, Delmarva’s rental landscape is evolving—demand is rising, expectations are higher, and owners need scalable systems. The Blue Herron–Fairly partnership delivers exactly that.

Blue Herron contributes:

• White-glove guest service and personalized check-in care
   
• Local vendor coordination and responsive maintenance
   
• Regional compliance oversight and regulation expertise
   

Fairly provides:

• Real-time financial dashboards and owner portals
   
• Automated invoicing, reconciliation, and vendor payments
   
• Tax-ready documentation and audit preparation
   
• Enterprise-grade security and compliance protocols
   

Together, they offer a fully integrated operating system for vacation rentals—smart, seamless, and tailored to the Delmarva Coast.

What This Means for Property Owners

• Total transparency: View performance in real time, from any device
   
• Optimized profitability: Make informed decisions and strengthen returns
   
• Turnkey trust: Full-service management with full financial clarity
   

What This Means for Guests

• Frictionless experiences: Streamlined check-in and responsive local support
   
• Scalable reliability: Smart systems backed by passionate professionals
   
• Local care: Every stay feels like home, powered by trusted technology
   

About Blue Herron Properties
Blue Herron Properties is a premier vacation rental management company serving coastal Delaware and Maryland, including Rehoboth Beach, Bethany Beach, Fenwick Island, Ocean City, Berlin, and Assateague. We provide hands-on hospitality, proactive property care, and reliable returns for second-homeowners and investors alike.

About Fairly
Fairly is a next-generation platform designed to simplify and streamline property management accounting. With tools for automation, compliance, and real-time insights, Fairly helps managers and owners operate smarter, faster, and more transparently.

Explore the Partnership:
blueherronproperties.com/partnered-with-fairly